Company
About ItsVisual
ItsVisual is built for independent operators of grocery, retail, and packaging environments who need an accurate way to maintain QA/QC across their operation.
Why we exist
Evidence quality matters when a decision is high stakes. We believe increasingly automated systems rooted in visual fact give operators the most leverage for finding the truth in physical environments.
How we work
Describe the process in plain language, send one sample of the work, and ItsVisual builds the visual check for it. The check runs on the sites and stations you choose, and reports back in the same language you defined it in.
What we believe
Human intention is irreplaceable and cannot be automated. Our systems are designed to surface accurate information, not to tell owners what they want to hear. We build for operators who make their own decisions and want to apply them across hours of footage.
ItsVisual helps show what makes your business distinctive
People
Team and advisors
Team

Founder & CEO
Evan Sigvaldsen
Evan Sigvaldsen founded ItsVisual to turn raw security and operational video into findings a business can review and act on.
Read biography
Strategic Partnerships
Alex Nase
Alex Nase leads strategic partnerships for ItsVisual from Bend, Oregon, working with the CEO on partnerships and new market opportunities.
Advisors

UX Product Design Advisor
Sid Chen
Sid Chen advises ItsVisual on product and UX design, drawing on a background in advanced intelligence UX for telemetry.

Business Operations Advisor
Justin Mart
Justin Mart was on the founding team of Coinbase Ventures. He advises ItsVisual on fundraising and networking opportunities.